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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    PR and marketing firms are morphing into digital marketing experts regardless of the actual experience. Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized...

  2. Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices

    Search engine optimization company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", has found itself on the receiving end of a RICO lawsuit for providing SEO services that...

  3. Rise of the New School SEO Professional

    Outside SEO firms have little stake in existing internal power structures or technical platforms or approaches. Brands need SEO firms to keep them abreast of the changing landscape, to drive results, and to give them the unbiased advice they need.

  4. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    To come up with its figures, BIA/Kelsey took interviews and reports from local ad firms like YP.com. A major factor in the firm's projections is that marketers will master the learning curve and mobile marketing products will get easier to use over...

  5. Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

    The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify trends in market sentiment or plan marketing campaigns. The archive, called Historics, includes filtering and search...

  6. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Will this present more opportunity for other analytics firms to enter China – the world’s biggest Internet population at more than 485 million users? She advised including smartphone search marketing in the online marketing mix if you are targeting...

  7. Challenges Creating Compelling SEO Content in the Enterprise

    That is to say that most, if not all, Fortune 500 firms have tackled major or minor SEO initiatives over the past few years. The firm I work with recently issued organic search rankings for the world’s leading high-tech marketers using the patented...

  8. Reputation Management: PR vs. Search vs. China’s Water Army

    This is one area where specialist firms in search or social media monitoring would go head to head with PR firms to compete for a slice of the market. As a brand marketer targeting China, it's easy to get local PR firms that hire the water army...