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  1. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    According to The Search Agency's mobile experience scoring system, the top retailers are not always the leading mobile experience providers: Coming in dead last out of 100, Apple's mobile experience is lackluster when measured against factors in...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Take off the masks and you might find a traditional public relations professional, agency, or marketing firm. Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former...

  3. How to Make Your Keywords Fit Your Marketing Messaging

    My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those...

  4. Protecting Your Online Brand – Don’t Forget Your Nicknames

    However, the website address www.beema.com is currently owned by a digital marketing agency, still yet to build its website. While online marketing is still a major tool for bringing new customers into your sales funnel, many business transactions...

  5. Why Search Agencies Should Tune Into the Display Buzz

    Has your agency been considering adding display advertising to your service offerings? Research firm Forrester believes that by 2016, spend on display and search marketing will be nearly identical, thanks to display growing at a rate of more than...

  6. Are You Competing with Your Own Business Identity?

    Online Agency/SEO Firm: Avoid originating unique identities with individual advertising promotions for clients, as this can distort the company’s anchor identity. Many companies struggle with this issue as inconsistent, cross-platform ad content...

  7. Challenges Creating Compelling SEO Content in the Enterprise

    What usually happens is … A senior executive signs a contract with a SEO agency and hands off steerage to a VP of marketing or sometimes IT. The SEO in-house manager will work with the organization’s personnel and other third-party agencies for...

  8. Reputation Management: PR vs. Search vs. China’s Water Army

    Mengniu, a dairy giant in China, was exposed last October for paying $42,000 to a PR agency, which hired an online water army to smear its competitors’ on the country’s up and coming microblog that consumption of their products will lead to...