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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    And this year, 63 percent of consumers will likely use a showrooming technique this holiday season, up from 56 percent last year, according to digital marketing firm IgnitionOne: But not just any boots; brands leading in terms of search volume...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Take off the masks and you might find a traditional public relations professional, agency, or marketing firm. Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. Many sites that have done everything right – invested in organic search traffic as a...