The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still proves to be a great reference guide for SEO professionals of all levels.
Keep reading for all the information you'll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm.
OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Everyone's talking about content marketing these days. When we talk about the "who" of a content marketing strategy...
Expanding into other results-oriented categories like content marketing or local search just makes sense. Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017.
Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook Graph Search and updates to Facebook Nearby.
As with search marketing, the power of RTB is derived from the ability to target each individual based on intent signals. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and...
Between using Google+, Gmail, YouTube, and Google Docs, Google is going out there with a pretty massive base," says Harry Gold, CEO of digital marketing firm Overdrive Interactive. This will give us great insights on the behavior and interests of...
Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? There you have it – 18 ideas for using social and local tactics to boost search and overall marketing.
If you're an SEO firm you have the benefit of an outside perspective, but my motivations and the way I search are different than most, so I know I can't always count on my intuition. In one case a tweak to a client's title from the lengthy, keyword...
Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian and the Daily Telegraph. Sadly not everyone will get exactly what they wanted for Christmas and so Boxing Day and...
Will Marlow was formerly a Press Secretary for two congressmen before founding a company that specializes in search engine marketing. Many people today recognize that search engine optimization (SEO) and public relations (PR) have much to offer...
A joint study by global management consulting firm Booz (Also see "The 5 Ws of Social Media Marketing: Industry Survey for more social media marketing trends from Social Media Examiner. Editor's note: This column originally was published on April...
Search volume can predict smartphone sales with over 90 percent accuracy, according to a new study from Google. The key to a successful smartphone launch is getting ahead of the release and marketing early, according to Google.
Whether it’s the IT guy who says “I can handle the SEO”, or the web design firm who claims to “build in” SEO with their websites or the marketing person who says “I can write a title tag”, the vast majority of “SEO advice” that people are getting...
The study found that mobile consumers are less likely to search through a car manufacturer's website for information. While another 36 percent used their mobile device to look up an auto firm's phone number.
Ninety-one percent of national brands expect to invest more or the same amount in local marketing heading into 2013, according to a new survey by local marketing firm Balihoo. When it comes to digital tactics, we found that local websites and local...
A major factor in the firm's projections is that marketers will master the learning curve and mobile marketing products will get easier to use over time. Boland's theory is backed up by a recent YP study, which found that four out of 10 consumers...
However, publishing your infographic might also hinge on whether you, your PR firm, or your infographic vendor have been able to land an exclusive with a publisher, in which case you’ll need to coordinate your release with theirs.
With the emphasis on local search marketing, Linkdex has shown themselves (once again) to be ahead of the game. No search term – out of 2,000 divided across 20 sectors and sampled in 10 locations – had a consistent rank in the SERPs.
Marketing statistics for mobile search saw positive progress for the quarter. Mobile growth on Facebook engagement also came with increased mobile marketing gains overall. Adobe reported that one in five paid search clicks came from a tablet or...
