I’ll be joined by Fionn Downhill, VP of Strategy for SyCara, Todd Friesen, Director of SEO at Performics, and David Naylor, SEO at Bronco. Shortly after I published my post, I came across a brilliant piece by Ian Lurie of Portent Interactive, “11...
Fionn Downhill Dances to the Beat of Viral Marketing Also earning a spot on the SEM Top 10 list is Fionn Downhill, the well-respected CEO and President of Elixir Interactive. And since the press release had hurt the feelings of one or more of my...
SyCara is the brainchild of former SEMPO board member Fionn Downhill's company Elixir Interactive, which specializes in reputation management. Downhill began developing SyCara's SEO platform two years ago when she and her agency team at Elixir...
What is unusual is that the interactive marketing agency, which provides online reputation management and search engine optimization services, and it's well-respected CEO and President, Fionn Downhill, are the targets of a mean-spirited and...
Kennedy, the Founder & MP of Beyond Ink and the FP & CMO of Joblr.net, interviewed Fionn Downhill, the CEO and President of Elixir Interactive, about the problems created because many of today's college marketing courses still omit search...
Following the session, Kennedy interviewed one of the speakers, Fionn Downhill, the CEO and President of Elixir Interactive. Downhill said its important to understand the distinction between the way search marketers talk about marketing and search...
Last month at Search Engine Strategies San Jose, I was part of a panel of speakers covering viral link building with Jennifer Laycock, Chris Winfield, Fionn Downhill, and Andrew Goodman. Downhill used the example of being interviewed by the...
Like my journey, yours may have begun with an interest and knowledge of search engines. I've looked at setting up your SEM, finding clients, marketing your agency, selling your services, recruiting the right people, and training your staff.
Last time, I looked at the value of training your search marketing employees. One of the best books on the subject is Bill Hunt and Mike Moran's Search Engine Marketing Inc. Conferences such as Search Engine Strategies (SES), Webinars, video...
In today's Business of Search column, "Training Your Search Marketing Employees - Part 2," Fionn Downhill notes that because they're skilled in relation to their job, the priority is to train them to flourish in the agency.
This includes basic training, covering both organic and paid search, as well as advanced training available in both specialties. Last time, I covered how to recruit and find staff for your agency. Once you've hired those new employees, you'll now...
In today's Business of Search column, "Training Your Search Marketing Employees - Part 1," Fionn Downhill outlines some of her training methods for new search agency employees. Your employees are the most important asset of your business.
Based on the response to SEW Experts columnists Ron Jones (SEM.edu), Fionn Downhill, and William Flaiz, we know better. In fact, rather than linking to all their columns about learning SEM or how to attract and hire talent, I asked John Skroly...
The Search Marketing Job Ad I always give applicants two tests during the initial interview -- a personality test and a basic search marketing test. Today, we'll look at the actual hiring process, job ads, candidate evaluation, and the interviews.
The success of your search marketing business depends on the quality of the staff you hire. If you're hiring on a national level, there are several sites that host search marketing jobs. These include SEMPO, Search Engine Watch, SEO Consultants...
In today's Business of Search column, "Recruiting the Right People for Your SEM Business - Part 1," Fionn Downhill warns that the success of your search marketing business depends on the quality of the staff you hire.
There are many challenges involved in selling search marketing services, including the different types of prospects, how to thrive in a competitive marketplace, and whether you should hire a sales professional.
In today's Business of Search column, "Sales and Your Search Marketing Agency - Part 2," Fionn Downhill looks at these issues, including the pros and cons of performance-based relationships. A typical search marketing sales plan differs from other...
Elixir Systems CEO Fionn Downhill said a reputation management campaign can range from six to 12 months, depending on the complexity of the assignment and amount of negative content it's trying to suppress.
Now that you know how to win the right search marketing clients, it's time to look at probably the most important business area -- how to make sales. We're closely involved with marketing, so marketing our own search marketing agencies should be...
