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  1. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    The Industry Expert Obviously, an industry expert should have insights that would be of interest to your audience, whether that’s from the perspective of a thought leader, or just based on the experiences they’ve had that others may not have had.

  2. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    As a search marketing expert, have you given much thought to email? Local Search for National Brands Google's contextual search results put a major emphasis on local listings. Fishkin's efforts have had a huge impact on the search marketing industry.

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Building useful/shareable tools and/or expert level content. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine...

  4. How to Build Your First Content Marketing Strategy

    So your target audience is individuals in the midst of a divorce or considering that path that want to talk to an expert. It provides simple answers to their most pressing problems, while solidifying the idea that you're the go-to expert in their...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Their representatives spoke on panels, attended expert roundtables, and drove research for white papers. According to Greene, they come to the conference almost every year to meet people with varying backgrounds and education in search marketing.