In today's vertical search marketing column, "2009 is a Year of Change for Travel Search Marketing," travel search expert Elisabeth Osmeloski outlines a few ways travel search marketers, and marketers in other verticals, can get back to basics in...
Moderator: Elisabeth Osmeloski, Founder, AdventuresinSearch.com Jessica Bowman, SEO Strategist & in-house SEO Expert, SEMinhouse.com Over the past decade, website search has increased in importance from a technical feature to a core marketing and...
In today's vertical search marketing column, "Travel Brands Walking a Social Media Tight Rope," vertical search expert Elisabeth Osmeloski notes that we're still seeing effects of internal PR groups attempting to control the conversations, and put...
So in 2008, the new trend is affiliate and aggregator based mass portals, who are taking their SEO and SEM efforts well above the hobby level by adding layers of valuable, expert content or specializing in niche segments to win the game.
In today's vertical search marketing column, "The New Era of Travel Affiliate Marketing," travel search expert Elisabeth Osmeloski looks at just how important affiliates are to the online travel industry.
In today's vertical search marketing column, "Getting Vertical Search Right: A Sneak Preview," vertical search expert Elisabeth Osmeloski notes that, in the search for the next big thing, it's about providing a search service that is just above...
In today's Vertical Search Marketing column, "Travel Search 2.0 -- Know Your Audience," travel search expert Elisabeth Osmeloski explains that because of that, any new entrant has to seriously consider their value proposition and how they fit into...
Part 2," travel search expert Elisabeth Osmeloski urges a return to basics: creating a product that fulfills a specific need, is well positioned against its competition, is priced appropriately, and is promoted within the right context.
SEW Expert Carrie Hill, who works primarily in the same vertical as I do (vacation rentals), says that using Yahoo's Search Marketing and Site Explorer tools is a great way to find more obscure directories and listing services for clients on...
In today's Vertical Challenge column, "How Search Marketing Slays Seasonality in Travel," travel search expert Elisabeth Osmeloski notes that pearls of search marketing wisdom handed down from the top dogs in travel can make an impact on your...
I've played on the agency side, worked the freelance angle, muddled through as an industry journalist and expert speaker, and recently, I jumped into unfamiliar territory – being an in-house marketer, for the first time, in the travel vertical, no...
I'm happy to say traffic to the site is strong, if not at an all-time high, due to the fantastic work of our bloggers, expert columnists, and SearchDay contributors. It's been a really interesting year here at Search Engine Watch.
By Elisabeth Osmeloski Editor, Search Engine Watch Copyright (c) 2007 Incisive Interactive Marketing LLC Reasons the Travel Search Industry is About to Explode - As in blow up, or expand greatly, in a good way for search marketers and consumers...
For those of you who are new to SEW - Live, Elisabeth Osmeloski, Editor of Search Engine Watch and the host of this event, describes it best: Matt Bailey, Jennifer Laycock, James Golden, Jeff Rohrs, Sage Lewis, Collyn Floyd, Wil Schroter, Laura...
Search Engine Watch Editor and vertical search columnist Elisabeth Osmeloski provides a look at the opportunities. Organic Search expert Mark Jackson covers the things you need to consider when starting down the SEO road.
In case any of you missed it, we recently launched a new series of daily columns, with expert writers covering several topics in search marketing. Organic Search by Mark Jackson of Vizion Interactive Considering internal link structure and keyword...
Analytics & ROI expert Eric Enge explains the common problems associated with tracking pay per click campaigns through to the final conversion points. This week, you will see a new navigation scheme here on Search Engine Watch.
Sproose to Show 'Subject Expert' Information in Search ResultsThe personalized social networking search engine plans for "Wiki-style" expert listings to be included in Sproose's search results. Autobytel Hopes to Usher in Second Phase of Automobile...
Interview of Analytics Expert, Eric T. Editor, Search Engine Watch Copyright (c) 2007 Incisive Interactive Marketing LLC What Personalization Means to SEOsHas the reliance on rankings held back search marketers and their clients from doing some...
Interview of Analytics Expert, Eric T. Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights. What Personalization Means to SEOsHas the reliance on rankings held...
