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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    An important part of this is having good representation from local practitioners as well as outside expert presenters to provide a well balanced view of the issues. SES, the original search marketing event, makes its triumphant return in Atlanta in...

  2. SEO vs. SEM Timelines: A Medical Analogy

    The frustrating part is when the doctor (or SEO expert) finds out that the medication wasn't taken as prescribed. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Your expert author status will be diluted if your content is spread too thin across many networks. Problem 3: Dilution of Expert Status Achieve expert status over time. However once the initial publishing euphoria was over, the traffic stats...

  4. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  5. 26 Free Must-Have Tools for PPC Success

    Finally, no list would be complete without the tools that each and every PPC expert uses every day: It'll show search volume, create ad groups, and provide demographic data – all in Excel. Use Google Analytics to gauge bounce rate, pages visited...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within the link building niche. Another reason link building is so difficult: it's never a singular marketing task done within a...