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  1. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. That might be new to a lot of people, but it has always been an effective...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. While some have always approached the digital space with a marketing perspective – applying...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    It helps out with search engine optimization. If you put effort into planning your marketing and content strategy you will have a higher success rate and also continue to execute based on a strategy, versus reacting to what is wrong due to lack of...

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Search engine optimization (SEO) But, online marketers, here’s a few content strategy questions: Is getting indexed with the search engines enough? Regardless of the distribution service being used, brands need to remember the writing and...

  5. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Lead scoring could clearly become a key component of the B2B marketing strategy, pushing the overall success of the organization’s lead generation programs over the top. This requires B2B SEOs to be more involved and knowledgeable in all facets of...

  6. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    In turn, this creates even more opportunity for the integration of keyword strategy and optimization of content for search. Defined keyword strategy Two Sites: If your site's layout is complex, or if you predict having different user needs for the...

  7. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    The one potential drawback with the latter strategy is that for companies offering a large number of solutions, it can become difficult to emphasize only one or two keyword targets. Another keyword strategy is to emphasize longer-tail variations of...