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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Keyword and Competitive Research Tools Here is a good post that lists and reviews competitive analysis and keyword research tools.

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Also, if you have any proprietary data from any paid search campaigns, layer that in as well. If there's a strong "market" for this topic Free tools, widgets or apps Mine centers around leveraging keyword tools, competitor analysis and mining...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    To keep pace with consumers, retailers are constantly evolving their strategy to include new and innovative campaigns. Then holiday ad campaigns should deep link to the appropriate product or location-specific pages within your mobile site...

  5. How to Run Foreign Language PPC Campaigns

    The search engine(s) you originally used may not be as effective as you envisaged or you may find that your product or service is simply not as much in demand as your market research suggested. Google is by far the most popular search engine...

  6. From 0 to 3 Million Monthly Visitors: Learn One Man's Proven Strategy

    The problem is that people immediately try to focus on rankings; and that's where the massive link building campaigns come in. You need to do technical SEO, to make sure that your content is registered with Google Webmaster Tools, and fully...

  7. Paid & Subscription-Based Keyword Research Tools

    Another unique feature is Gap Analysis which identifies ‘gaps’ in the search campaigns by comparing two sets of search term data and highlighting missed opportunities for PPC campaigns. HubSpot is a comprehensive inbound marketing software that...