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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the click and conversion attribution models of paid search traffic in order to maximize the output of paid search marketing budgets A hotel booking engine website should always have three major page types and they normally serve well as...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data...

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. Conserve your budgets from Thanksgiving through...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Generic Paid Search: The paid keywords, matched search queries, and campaigns from which...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their...