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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe's research, 76 percent of marketers agreed they needed to be more data focused, yet 49 percent said they trusted their "gut" to guide decisions on marketing budgets. The power to collaborate with other business units across a...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Maybe get real teen girls to tell their story of why they're happy with who they are, not who the media says they should be.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Generic Paid Search: The paid keywords, matched search queries, and campaigns from which...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    It's imperative to create an annual marketing calendar and strategy so you're ready to roll out new campaigns in a timely manner. Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now.

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their...

  6. How to Use Data to Build a Well-Timed Marketing Campaign

    With the right data, could we predict the future and drive even better performance from our limited marketing budgets? What are the implications for our digital marketing campaigns? As digital marketers, we already understand "seasonality" directly...

  7. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    With these insights, budgets can be more intelligently, and even automatically, managed and returns on investment can reach new heights. As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: