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  1. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. I've even used Uber Suggest for blog topic idea generation. It'll show search volume, create ad groups, and provide demographic data – all in Excel.

  2. 4 Critical Elements of a Successful Content Marketing Team

    Strategists working on content campaigns come in two flavors – content strategists and business strategists. Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. That same marketer could build rapport and reduce churn with existing customers by using Facebook ads to update them on new blog...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Maybe record some behind-the-scenes footage for our blog or whatever. Lisa's team wrote on the company's blog almost every...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    We have a number of other marketing concerns within our link building campaigns that must be addressed as we're working to build links. This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an...

  6. 7 Content Marketing Tips to Recover From Google Penguin

    It's time to focus on referral traffic, build up a following, and design SEO conscious campaigns that are smart enough to weather any storm. It's better to have no blog than a bad blog. The purpose of a blog is to capture and keep attention, not to...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. Segment Contributed by: Avinash Kaushik is the Digital Marketing...

  8. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. An orchestrated optimization and deployment of owned assets (website, social media, blog, PR...

  9. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. More and more, a website's blog accounts for anywhere between 10 and 75 percent of the total traffic on...