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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the lives of your consumers. Social shares on blog content From more humble beginnings of White Hat SEOs touting "content is king...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. From an audience perspective, we've already discussed why that isn't a good thing, but there is...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns...

  4. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. I've even used Uber Suggest for blog topic idea generation. It'll show search volume, create ad groups, and provide demographic data – all in Excel.