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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. The Facebook Exchange (FBX): Retarget select audiences based...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. You have $20,000 for the photo shoot – make sure to get really skinny models – and $80,000 for advertising.

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    It's imperative to create an annual marketing calendar and strategy so you're ready to roll out new campaigns in a timely manner. Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now.

  5. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    Google also brings up “Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links”. First, perhaps the most significant change is the fact that Google removed the entire first paragraph from their link scheme help...