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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. For more trends in digital marketing, including stats on comparison shopping engines, paid search and display and...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data that fuels their campaigns. And you can’t have successful SEO campaigns without the right staff. Of the respondents, the majority (74 percent) had two or...

  3. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. When talking about search, social, local, and mobile data, the panel, moderated by Bill Hunt from Back...

  4. U.S. Search Awards 2014 Nominations Now Open

    Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Best Use of PR in a Search Campaign Nominations open today and close July 18 for this event which celebrates the...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can...

  7. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    More Profitable Campaigns Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for most AdWords advertisers, especially those primarily focused on e-commerce, lead generation or direct...