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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized in digital marketing since 2006. PR and marketing firms are morphing into digital marketing experts...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    They are spending more and more time on "who we are" and not just "what we sell," giving their firms a new degree of social intelligence. Software/Technology, Financial Services and Real Estate lead mobile traffic:These industries experienced...

  3. Rise of the New School SEO Professional

    Outside SEO firms have little stake in existing internal power structures or technical platforms or approaches. Brands need SEO firms to keep them abreast of the changing landscape, to drive results, and to give them the unbiased advice they need.

  4. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Some of the best thought leadership and strategy firms have been using this approach successfully for years – they come up with a new concept or phrase, publicize it with original content, become the expert and own the discussion – at least for a...

  5. SEMPO Tells Government: Don't Censor Search Engines

    That webmasters are complaining is unsurprising, but they have alternatives, including hiring SEO firms or doing their own advertising. The initial success of search engines in delivering services that were popular among consumers and helpful to...

  6. Reputation Management: PR vs. Search vs. China’s Water Army

    This is one area where specialist firms in search or social media monitoring would go head to head with PR firms to compete for a slice of the market. As a brand marketer targeting China, it's easy to get local PR firms that hire the water army...