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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    What picture do people think best evokes a feeling of satisfaction? You see their screens and hear their voices as they perform the tasks they’re given, providing incredibly insights into what’s important throughout the entire customer journey.

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    American Customer Satisfaction Index (ACSI) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights...

  3. How to Use QR Codes for Better Conversion Rates

    Leverage the opportunity to back-up customer satisfaction claims and lowest price guarantees. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and...

  4. User Ratings and Reviews: Join the Conversation

    Having access to this customer satisfaction information is good, but marketers need to spread the word internally within their organizations. Many companies invest thousands of dollars in customer satisfaction surveys and here is free diagnostic...

  5. Universal Thoughts on Local Search

    Instant customer satisfaction means that local is now big business. You may not see click-throughs to your site increase, but if you provide a user with all the information he or she is looking for, then you've started on the right foot to build...

  6. Getting Started with Shopping Search

    Companies must live up to these promises or lose the right to remain in the program.ePublicEye.com http://www.thepubliceye.com/ ePublicEye.com is an independent third party that allows consumers to rate e-businesses for reliability, privacy and...