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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Many elements are required to do well nowadays need to be built-in to your site and off-site properties, so here is an outline on how to build a new business that will do SEO right. Whether it's for a startup or a new business, these 11 steps will...

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor. If SEO is a core component of your digital marketing strategy, having a mobile...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes. SEO success is now the gateway to measuring the ultimate business impact of your content – driving a greater keyword rank for...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    More importantly, in-person discussion at a trade show provides an opportunity for the SEO practitioner to learn more about an individual's specific business challenges, which can, in turn, help determine the right pitch to use when presenting a...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...