This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Whereas SEO used to be about tuning a website for optimal consumption by spiders, today’s SEO is about earning recognition...
Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO. It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm.
Nearly every business today must decide how much to spend on search engine optimization (SEO). The question every business professional must ask is, "How much will we spend on SEO? The cupcake business and the SEO agency will decide on the scope...
To fix the broken culture of SEO metrics, co-founder and CEO of SEOmoz Rand Fishkin says that the solution to changing this mentality is to align clients business KPIs (conversions, transaction value, retention, etc.with the right leading...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Every site audit should include a look at the client’s local, GPS, and business listing presence. If you're an in-house SEO, who better to raise the standard of local listing optimization and building social authority than you?
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. SEO for websites primarily includes three things; Traditional SEO Tactics to Improve App Discoverability
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Once its claimed, merge your Business Page with your Google+ Local Page
Try one or some of these combinations in Google AdWords to find the optimal formula for small business. A new Google Places for Business interface rolls out. Tips to Streamline Google AdWords for Small Business – ClickZ
With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their business information, offers, and photos appear online. spurring casual chat into informal business meetings.
Faced with the realization that SEO has the strongest ROI, small business marketers often come to the conclusion that they just need to do SEO faster. But to the average small business owner these constant changes are mystifying or even maddening.
This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged at one industry networking event.
Whether you’re just starting to invest in social marketing for your business or are looking to take social to the next level with advanced strategies and tactics, SES New York is featuring several sessions each day to share idea’s about how to...
The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? Do you know another site, or business, like eBay? This week the office was buzzing about eBay’s study on the effectiveness of PPC for their...
In the age of social media the attention that business blogs used to have is diminishing; traded for the instant gratification and ease of tweeting and posting short pieces to Facebook with a picture of your latest product or special of the day.
The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor. If SEO is a core component of your digital marketing strategy, having a mobile...
But those that are, will have knowledge, experience and unique perspectives that can enrich your internal search marketing integration (SMI) efforts by weaving search engine optimization (SEO) techniques into their day-to-day work.
After an hour of having all of the pressing questions answered regarding the business end of things, the Internet marketing agency CEO you're speaking with asks if he can bring in the lead developer and lead SEO into the meeting.
