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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. More importantly, in-person discussion at a trade show provides an opportunity for the SEO practitioner to learn more about an individual's...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business...

  3. Enterprise SEO in 2013

    For enterprise level search, this means that all agencies and in-house program managers must be united around common online marketing goals. Can your organization realign its search engine marketing goals to focus on resolving real business issues...

  4. Why Email Marketing Shouldn't be an Ugly Stepchild

    Like any marketing program, email isn't a silver bullet but it's an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social, local, SEO and other marketing...

  5. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    In Online Search, users are most often seeking information on Pool or a similar program to discover how, when, and where people reach your site. Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small...