Among the growing number of marketing agencies and “experts” who produce such varied results under such varied budgets – it’s no wonder why marketing is frequently perceived by business owners as a cost center instead of a profit center.
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. Business will appear just like a user's friends.
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. The key is to build a strong local page that includes all pertinent business information (address, contact...
Try one or some of these combinations in Google AdWords to find the optimal formula for small business. A new Google Places for Business interface rolls out. Tips to Streamline Google AdWords for Small Business – ClickZ
Once the Wild West is tamed and everyone plays by the same playbook and rule book, the laws of business, community and life reassert themselves. Google’s drive to level the playing field will not abate as long until the complexity of its system is...
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
It’s important that business owners understand social is a broad communication medium in use by their customers. If they dislike you, we may still want to show you, but it may coincide with negative searches about your business, reinforcing the...
Business that are ready to adopt mobile as a key channel. Business that don’t believe their financial services product set aligns well to mobile behaviors (completing a mortgage app on a phone), and therefore avoid prioritization of their mobile...
If you aren’t trying mobile PPC, evaluate if this is feasible for your business based on market needs and resources. Microconversions can have a very significant value to your business, especially when you consider that most people don't take...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
Hammering home his theme of “Business Optimization In A Digital Age” Avinash has been delighting and enlightening audiences in London, New York, Shanghai, Toronto, and now San Francisco. The SEW Eliminator quiz is new to SES San Fran and provides...
In their evaluation of worldwide breaking news events, business breaking news, and local breaking news, Optify found that the two major search engines treated results differently based on authority, multimedia elements, and recency.
The business has to revolve around SEO in that we have to think of every decision, how will this affect our SEO? Imelda Khoo, Online Marketing Manager at Tektronix, shared her perspective on the convergence of search and social after speaking in...
Make sure to choose correct default business icons or get creative and upload your own. Literally put your business on the map: Display the physical locations of your branches and stores with an address to take advantage of SERP, where top 1-3...
In Japan, 2011 saw more mobile-focused startups open business than any other year ever. The third key trend in SEO will be the increased focus on optimizing for local search. With Naver in Korea, the search query volume of Naver Map, the premier...
As experts crown mobile as king, PCs become so yesterday as iPads, iPhones and other mobile devices become the “go to” technology for everyone from business executives to students. Taking your search PR campaigns to the SoLoMo market is part of the...
Location-based marketing is also very important – getting recommendations on Google Places for your business can be a powerful tool, as most people conduct location-based searches when seeking a specific product or service (e.g.legal services Los...
