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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens. Having an accurate listing is especially vital given...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts. You're starting a new business. Launching a new business is news-worthy, so make the most of the bursty nature...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Nearly half of all mobile searcherssay they would be more likely to turn to another brand if a business lacks a phone number in its search results. This rings true particularly for local search marketers as click-to-call represents a powerful way...

  5. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing...

  6. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    The option that is best for your business depends on many factors, such as the purpose of the website, the intended target audience, and whether SEO is a factor. For example, someone performing a mobile search for a local restaurant may be more...