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  1. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    For example, you might find that Twitter is a great place to tell your audience about new content you’ve published, while Facebook might be better for creating deeper relationships and performing traditional business tasks like customer service...

  2. ModCloth Converts Customers into Brand Evangelists with YouTube

    With Susan directing the creative aspect of the firm and Eric responsible for business operations, ModCloth specializes in independent women’s fashion and décor, having achieved near cult status to a devoted, 18-34 female audience – a demographic...

  3. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    A recent Wall Street Journal article describes the growing number of enterprises using social business applications, and the numerous tech companies chomping at the bit to develop them. According to a recent survey by American Express Open and...

  4. Social Media Around the World: Current Trends and Future Growth

    Twitter is slowly gaining an audience, but is still mainly used for business purposes rather than personal micro-blogging applications. Instant messenger applications remain the most commonly used social media in Mexico, in part due to the easy...