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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    PR and marketing firms are morphing into digital marketing experts regardless of the actual experience. Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized...

  2. Rise of the New School SEO Professional

    Outside SEO firms have little stake in existing internal power structures or technical platforms or approaches. Brands need SEO firms to keep them abreast of the changing landscape, to drive results, and to give them the unbiased advice they need.

  3. Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

    The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify trends in market sentiment or plan marketing campaigns. The cost of Historics will depend how far back in historic tweets a...

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Will this present more opportunity for other analytics firms to enter China – the world’s biggest Internet population at more than 485 million users? Although Google Analytics is the most popular web analytics tool for online marketers worldwide...

  5. Challenges Creating Compelling SEO Content in the Enterprise

    That is to say that most, if not all, Fortune 500 firms have tackled major or minor SEO initiatives over the past few years. Search engine success for larger enterprises is attained when SEO goals are wholly aligned with the enterprise’s business...

  6. Reputation Management: PR vs. Search vs. China’s Water Army

    This is one area where specialist firms in search or social media monitoring would go head to head with PR firms to compete for a slice of the market. As a brand marketer targeting China, it's easy to get local PR firms that hire the water army...

  7. Social Media Around the World: Current Trends and Future Growth

    Many Russian firms utilize VKontakte for recruiting, making it a popular choice among college students and recent graduates. Twitter is slowly gaining an audience, but is still mainly used for business purposes rather than personal micro-blogging...

  8. Don't Let Your Web Site Design Become a Nightmare

    So why do you go to marketing firms or graphic artists to create your websites, to create your web design? Now, to be fair, not all marketing firms are clueless about web design, though the general love of Flash-based websites seems to indicate a...