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  1. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he created, and even donated $80 to Agarwal's site, which Agarwal in turn spent...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  3. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    For example, you might find that Twitter is a great place to tell your audience about new content you’ve published, while Facebook might be better for creating deeper relationships and performing traditional business tasks like customer service...

  4. How to Deal With Search Marketing Burnout

    Burnout is simply part of the business plan for some companies. For me, search marketing is a niche area. For example, moving from paid search to SEO, from SEO to social media management, or from social media to content marketing or writing would...

  5. 3 Keys to Activating an Audience with Smarter Content

    OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit...

  6. Rise of the New School SEO Professional

    Every site audit should include a look at the client’s local, GPS, and business listing presence. Brands rely on SEOs to keep their design and development partners aligned to business results. Apps integration: Including a review of emerging app...