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Search Marketing Business Carrie Hill

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  1. 9 Things You Must Update When Moving Your Business Location

    Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you've moved. Are you thinking about moving your business to a new location? Moving your business from one place to another is...

  2. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.

  3. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    A few days later I found out about a business trip and decided I wanted to find a red pair of shoes. Running a promotion on LinkedIn can have good results for business-to-business (B2B) entities. Promoted Tweets are opportunities for you to have...

  4. So I Have this Web Site...

    I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...

  5. How SMBs Can Optimize their Social Networking Time, Part 2

    Here are some ideas for promoting your business in a forum without being "pushy. Suggestion is a powerful tool, and being very helpful without badmouthing your competitors or constantly expounding the virtues of your own business is an art form.

  6. How SMBs Can Optimize their Social Networking Time, Part 1

    Create a saved search using keywords related to your business, and then read through those updates once a day and offer suggestions and help to anyone who needs it. Awhile back, I wrote "Small Business Owners Need Twitter and LinkedIn," and Jeff...

  7. SearchDay | Setting Expectations for SEO

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Applying some small business common sense to the topic can bring you...

  8. Better Targeting = Better Leads -- Demographics for SMBs

    Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. Yahoo Search Marketing plans on rolling out a form of demographic targeting sometime this month.

  9. Yahoo Adds Targeting to Search and Content Ads

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's search ad platform and content network.