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  1. 5 Reasons Why People Hate International Search Marketing

    If you’re marketing to Japanese, then put a Japanese man in the picture not a Korean or Chinese guy. When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how...

  2. Small Business Social Media: 3 Tips to Get Started

    This picture is on the post on my website, and the content is easily pinnable. There are three things a small business needs to think about when venturing into social media for the first time: If you're a small business, your successes are going to...

  3. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The first thing to understand when attempting to build a clear picture of your visitor is what influences affect their purchase decisions. There are, of course, a plethora of different internal factors that affect our decision-making, but the key...

  4. Integrated Marketing: Why Search Needs a Large Seat at the Table

    While it makes me pout to say it, we aren't at the center of the marketing universe, we just have a large and growing role to play in the bigger picture. Discussions generally end up focusing on how the search strategy should integrate with the...

  5. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Former Senator Chris Dodd, now the Chairman of the Motion Picture Association of America, has been one of SOPA’s most vocal supporters. The major motion picture studios consistently produce and distribute the most sought after and enjoyable...