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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Conversion Rates: Business Hours vs. This segment – which is similar to day-parting reports from AdWords – compares traffic received during and after business hours. How to Use this Segment: Adjust this segment series to align with your business...

  2. 3 Keys to Activating an Audience with Smarter Content

    OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit...

  3. 7 Essential Skills for Managing PLA Campaigns

    Both SEM and SEO managers are highly dependent on Google and its policies in helping them deliver against their business goals. Regardless of who ultimately manages the PLA spend for your business, you had better make sure he/she has a direct line...

  4. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Through what we’ve been terming content marketing, which is really something PR agencies and media agencies have been doing for decades, we can effectively reach our target demographic to raise awareness and interest in our clients’ business.