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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse...

  2. Rise of Mobile & Local, Google Updates Top Concerns for Search Marketers

    Overall, companies have increased their SEO budgets over the last three years, though 2 percent of respondents said they spent nothing on SEO at all. The complete State of Search Marketing Report 2012 is available to SEMPO members to download from...

  3. Google Launches New AdWords Targeting Option: Congressional Districts

    Elections are big money and Google is trying to increase their share of spend of the massive ad budgets available to politicians. Whether your goal is a seat on the town council, building up support for your chosen issue, or the White House...

  4. State of Search: Strong SEM Industry Growth Projected in 2011

    Social media budgets are up, but only a little when compared to last year. Those are just a few of the takeaways from SEMPO's State Of Search Marketing Report 2011. The study projects 2011 spending in the North American Search Engine Marketing...

  5. Econsultancy Reports Finds Bid Management Technology Market Will Grow by 14% in 2010

    In a press release, Jake Hird, Econsultancy's Senior Research Analyst, said, "As budgets have become more significant and the stakes have become higher, the number of advertisers paying for bid management and related search marketing technology...