SEO News

Search Marketing Brand Terms Trademarked

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  1. SearchDay | Trademark: The Next Generation

    However, the general thought with loss leaders is that a user is just starting their research with these highly competitive and costly terms. Because these Web sites are all likely to be extremely similar to one another, there's a real risk that...

  2. Porn and Gambling: Canaries in the SEM Coal Mine?

    People have been buying domains with branded terms in them for a long time for affiliate marketing and "made for AdSense" (MFA) sites, among other uses. If Lane's suit succeeds, what's to stop a challenge to Google about allowing branded terms used...

  3. SearchDay | Trick or Tweet for CNN

    A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Live Search Implements Instant Answers Into Search Results Posted by Nathania Johnson Oct 30, 2008 We know that...

  4. Search Trademark Hobby Kit

    All of this angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results. Then again, allowing resellers to bid and buy on generic terms that may lead to brand-specific searches prior...

  5. The New Era of Travel Affiliate Marketing

    The biggest change over the last several years has been the effort to reduce cannibalization by affiliates, with the OTAs and direct travel suppliers beginning to enforce restrictions with regards to SEM and keyword bidding strategies to maintain...

  6. SearchDay | Focus on Conversions

    The feature enables brands to identify and track campaigns that are unlawfully using their trademarked terms. Search Engine Watch Experts Columns News from the Search Engine Watch Blog Link Marketing -- Solve a Customer Problem LINK LOVE Solving...

  7. Q&A with Darby Sieben of the Yellow Pages Group

    One thing I would like to add is that in terms of the purchase funnel – YellowPages.ca generates a very high ROI because by the time users come to us they tend to already know what they want to buy or are very close to a buying decision and need...

  8. Who Owns the Brand?

    Search engines have policies on the books for protecting trademarked terms, but the onus is on the brand to discover the abuse and notify the search engine so the offending advertiser can be removed. When American launched its lawsuit against...

  9. Trademark Law - What Search Marketers Should Know, Part 1

    We have to look at millions of trademark terms and it's not an easy thing to stay on top of, so we really do rely on advertisers and trademark owners to assist us. It's also frustrating for legitimate advertisers – such as authorized affiliates and...