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  1. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms. If we're successful with this transition, we're likely to see an increase in traffic from both general research...

  3. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Finally, developing a set of metrics and benchmarks that reveals the true reach...