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Search Marketing Brand Terms Equity

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  1. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Daily Content Plan: What trend terms are big the past 7 days and figure out...

  2. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. You still get the visit, but in addition to the visit you are getting a powerful signal to Google that you should rank for terms related to your brand, and you are teaching users to repeat that...

  3. The Relaunch of Syfy: When Search Shapes the Brand

    It's the long-term equity and associations that help formulate an identity. If we combine the two terms, the total search volume has effectively increased demand by about 40 percent per month. The American Marketing Association defines a brand as a...

  4. SearchDay | Don't Overlook Local Search Opportunities

    SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? However, the general thought with loss leaders is...

  5. SearchDay | SEO Dreams are Made of This

    President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. The accusations suggest that Baidu was allowing non...

  6. SearchDay | Trick or Tweet for CNN

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results.

  7. SearchDay | Focus on Conversions

    Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? The feature enables brands to identify and track campaigns that are unlawfully using their...

  8. SearchDay: What Can TV Learn from Search?

    BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.