Running back link checks on the site you get links from to ensure their equity isn’t coming from bad neighborhoods as that could pass to you. In simple terms it is about good and bad neighborhoods again.
This is usually a bad idea, because it passes no equity and search engines can’t crawl what’s excluded in robots.txt. Technical SEO might make a lower impact on results, but it’s highly dependable in terms of control.
Build Brand Value and Equity Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Daily Content Plan: What trend terms are big the past 7 days and figure out...
Start building up content equity on a few great sites. You still get the visit, but in addition to the visit you are getting a powerful signal to Google that you should rank for terms related to your brand, and you are teaching users to repeat that...
One low effort/high impact tactic we use to give this subset of keywords a bit of “nudge” is to flow internal link equity (and semantic relevance) from your "link rich pages" to your target URLs. Be sure to check and export only the keywords you...
E - External Link, Equity Equity When those of us in search marketing talk and write about link building, we tend to use terms that we think are very commonly understood. However, for the new guys and gals out there (and that includes people who...
Long has it been a handy tool for SEOs needing to keep content out of the search indexes, while still allowing it to be crawled and pass equity to other pages. One important note: while brands tend to benefit from authority signals, Vince was...
Yelp also has considerable brand equity in local. Compared to the previous method of pushing tips based on a single check-in, a broader set of relevance triggers are used, including search terms, patterns of past check-ins, and friend activity.
It's the long-term equity and associations that help formulate an identity. If we combine the two terms, the total search volume has effectively increased demand by about 40 percent per month. The American Marketing Association defines a brand as a...
For strong brands with solid performance within existing category and sub-category level pages, it shouldn't take long for the pages to rank for terms on their own, thanks to the root domain's search engine equity.
SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? However, the general thought with loss leaders is...
Social Media Predictions for 2009 COLUMN: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. The accusations suggest that Baidu was allowing non...
Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results.
Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? The feature enables brands to identify and track campaigns that are unlawfully using their...
BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.
Clients need to protect their brand equity, and a misstep online can leave a company with reputation management issues (just ask Sports Authority about their 20% off coupon). Covering your bases on all high-volume search terms, regardless of...
Build Brand Equity Free on Facebook If you're new to Facebook as a company, the first thing you should do is perform a search on your brand terms. As a social search engine, Facebook does many things well.
Branded keyword terms are an essential part of the marketing mix to increase brand equity. Protecting Brand Equity in Search Engines The chart below is showing the before and after effects of policing brand terms for a Top 200 search company, based...
In today's Brand Equity column, "Brand Strategies for Search Marketing - Part 3," Qualman explores the intricacies of the ongoing maintenance/optimization of your brand terms. In Parts 1 and 2 of this series, Eric Qualman discussed why you want to...
