SEO News

Search Marketing Brand Terms Branded

RSS
  1. How to Dominate the Entire First Page of Google

    While it seems obvious to buy your brand terms in paid search to acquire more real estate, many additional tactics exist to maximize this space. The following properties have the highest likelihood of showing up for brand terms: Wikipedia, Twitter...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  3. Google Penguin 2013: How to Evolve Link Building into Real SEO

    While doing keyword research don’t over-emphasize head terms or money keywords. Work on brand: There is increasing evidence that branded mentions are an important legitimacy signal to Google. Promoting the brand has traditional marketing benefits...

  4. 3 Keys to Activating an Audience with Smarter Content

    Finally, developing a set of metrics and benchmarks that reveals the true reach, engagement, and ROI of each unit of content will provide your business with the necessary feedback to know when and where to invest to achieve the best possible...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bing Ads and You: Search Terms Report Coming Soon – Bing Ads BlogStay tuned… All this and much more in our quick recap of search and social marketing news and tips from the past week. A new analysis says Google Image Search traffic is down 63...