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  1. So... You Think SEO Has Changed?

    In terms of acquiring links, people talk about content marketing like it is some new thing. In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is in their buying cycle, especially for...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Another simple use case would be to display specific content on your homepage or landing page based on search terms that brought each user to your site. When it was applied to email marketing, it revolutionized the way people were targeted.

  3. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. On the corporate or agency side, the following descriptions can serve as food for...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Although Google isn't the only search engine in the game, they are definitely the most dominant in terms of search market share in North America. Also, if you accept a blog post, make sure it's written by someone you're willing to vouch for in...