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  1. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. Never have I written anything that has inspired such response as my last article on Search Engine...

  2. 21 Ways to Scale Content Promotion for Maximum Exposure

    What’s more, that link passes equity, which boosts your asset’s ranking power and helps drive exponentially more traffic (via search). When it comes to content marketing, one of your primary objectives should be to get your asset in front of as...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Build Brand Value and Equity Narrative: Narrative is creating the story around your brand or product that will best communicate with your consumers. That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to...

  4. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Janel Landis Laravie Founder, Chacka Marketing, offers this social PR tip: Everyone knows that they need to incorporate special offers and promos into their paid search campaigns, but don’t...