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  1. Search Top Priority Among SMBs [Study]

    The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising as top priorities. According to the survey responses, search and PPC are the dominating priority with 60.6 percent of the results.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    With the festive shopping season getting into full swing, search marketers have been busy concatenating keywords, developing negatives, and keeping a watchful eye on the competition. By comparison, paid search has seen more stability given its...

  3. How Can SEOs Sell "Shiny, Sexy" Search?

    At the panel, Kevin Ryan, chief executive (CEO) of Motivity Marketing, explained that "A lot of clients don’t want to talk about search" because, while marketers often see the potential in trying new strategies across social, search sometimes gets...

  4. Evolution in Digital Marketing Skill Sets

    This is an exciting time for those working in the advertising and search marketing industry. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and...

  5. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. The quarterly analysis - which covers Covario clients in...

  6. Commerzbank draws on bespoke and high volume issuance

    The team has also been quick to respond to events around the world, for example listing products based on Chinese search engine Alibaba just hours after its initial public offering (IPO) in September.

  7. 4 Pitfalls to Avoid Heading Into the Holidays

    Be nimble and enjoy this time because it really is one of the best times of the year to be in search marketing. If you are planning for really big spikes, I’d encourage you to contact your search representative ahead of time to let them know the...

  8. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.