In a world of billions of content elements floating around the Internet, search engines seek to discover, identify and validate topic authorities with visibility and trust. If your content can't be found, read, recognized, categorized, indexed and...
Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
For example, I ran this post a few years ago "The Best Search Marketing Research Papers. Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet.
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Here's a quick recap of search and social marketing news and tips from the past week. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and...
Expanding into other results-oriented categories like content marketing or local search just makes sense. Local Search: Ad spend on local search is projected to grow from $1.2 billion to $9 billion by 2017.
We all know audience is important, but exactly how important, is often overlooked in search marketing. The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with the same...
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. This is the result of many things including marketing automation, Google algorithm changes, and...
For example, a search for Starbucks returns threads related to the overall brand, location- specific brand such as Starbucks UK, products like the Starbucks Card and brand elements like the Starbucks logo.
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
What rightful place does social has in the search marketing mix? And, try and have a plan for how social works with other things that you’re doing, from PR, to web design, to promotional marketing and – yes – to search engine optimization.
All this and much more in our quick recap of search and social marketing news and tips from the past week. A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding.
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. Thom Craver (@thomcraver), Digital Marketing Strategist and...
Like most of the above, this newest move by Facebook will have tie-ins to its local search and SMB marketing efforts. The Nearby feature is now more clearly branded as "Local Search," but it's still buried in the UI.
Ever since last year’s rollout of the new product listing ad (PLA) system from Google, there’s been an ongoing debate about whether PLAs steal from paid search. It’s not that PLAs inherently steal from paid search.
