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  1. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Conductor research (disclosure: I work for Conductor) shows that long-tail queries do in fact convert at a rate greater than head terms. One of the game-changing benefits the Internet handed to marketers is targeted marketing.

  3. How Will Voice Search Change SEO for Local Stores & Global Enterprises?

    A Q&A strategy would not only improve your customer service by answering common questions, but it may increase their search presence by ranking for more long-tail keywords. Brands can optimize for conversational or long-tail queries by deploying a...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    A single, relevant, traffic-driving, mid-tail term like "home security cameras" can be turned into a range of overlapping content types, including: When it comes to linkable assets, marketers often have a single objective: build as many links as...