As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience. However, for brands – especially those in sectors such as retail – it's also important...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...
Marketers already know people are watching online video more than ever, but what are they watching? Publishers should look for opportunities to weave more video content into their marketing channels, such as social media.
The implications for social media marketers are pretty clear: get into emerging markets before they catch up with the rest of us. A lot can change in the next 11 months, but the continued overall growth of social media on a global scale shows no...
Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. Search and marketers will have more complexity and change to address.
Many marketers now see this as a great SEO strategy compared to some shorter-term link building techniques. Are SEOs really content marketers? The growth of social media fueled projects based on the recognition of the importance signals and search.
During this time I definitely feel that we've seen a significant shift toward the industry evolving in this way, with not just search marketers realizing the value, but also social, PR, content, and branding teams being integrated into the bigger...
The firm's senior vice president of media and advertising solutions David Karnstedt says that marketers should look to capitalize on the growing mobile and social networking trends. Following the numbers, Adobe recommends that marketers focus on...
Women outnumber men on Facebook, yet marketers spend more targeting men, allocating 53 percent of their budget to male users. As a result, marketers can afford to reach more men and get greater exposure with their budget.
Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...
So what sense can paid search marketers make of these trends? Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to...
This is just one of the many social media marketing (SMM) insights gleaned from a recent survey of 3,800 marketers, performed by Social Media Examiner. The survey found that 94 percent of marketers use social media for marketing, with 83 percent of...
Top 14 Things Marketers Need to Know About QR Codes D barcodes excel at bringing non-digital media to life. Mobile barcode scanning grew 1,600 percent in the year 2010. A Google Trends analysis of these 2D barcodes shows "QR code" dominates by far...
We're used to doing things a certain way, yet most of us are open to change if there is a clear benefit for us as marketers, or for our clients. If you’re going to take on the social media Goliath, though, you had better come out swinging and knock...
Search marketers are ideally placed to lead the way as the lines between search, social, and display media fade. It's great that search marketers can help display and exchange specialists under the concepts of auction-based media.
It's worth noting that both of these videos are loaded with lots of data that marketers can cite to convince reluctant small business owners and CEOs -- who are often 50 or older -- to start using social media marketing.
Facebook and Twitter continued to be the most frequently mentioned social media platform but, of the marketers surveyed, share of interest was being lost to Foursquare and Youtube. Social media (41.3%)
Regardless of the platform, the most successful businesses marketers make sure that their anchor NAP information is accurate, and their business profile is keyword enhanced and readily available to potential customers.
The anxiety attached to the still-healing economy encourages marketers to bet more on 'sure things'--and the ability to measure Internet ads, especially search, makes them more sure than most traditional ad spending," said David Hallerman...
