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Search Marketers Savvy

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  1. Writing Your Way to the Top of Search and Social Results

    It’s the reviews that matter most to today’s social-savvy consumer. Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    More of your customers may be talking about you on social but that doesn’t necessarily mean they’re extremely social-savvy and making sure you get the message. Most marketers and public relations professionals are on board with social media, but...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the...

  4. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    While marketers understand how location marketing works and how to get the best results, they need to remember that customers may not be as savvy – at least for now,” Placeable said. The study also compared marketers’ behaviors against the average...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    You're at the very tip of the head in terms of quality--most of the scuzzy people take advantage of massive numbers of small, not-very-savvy bloggers who will throw up any submission they receive. It didn't take long for marketers to raise their...

  7. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Visitors to these sites may be more savvy with technology and have opted in to secure searches in their browser's settings, even if secure searches are not the default setting for their browser. Google Encrypted Search: 9 Key Points B2B Marketers...

  8. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Incorporating PPC into other media to reach organizational goals is becoming an expectation among savvy online marketers. Often times as marketers we tend to focus on the strategy and implementation of our tactics so intently that we forget they...