SEO News

Search Marketers Online Market Research

RSS
  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    In 2013 many marketers viewed secure search shift resulting in a technology or integration problem. Google's move to make 100 percent of search keyword data "(not provided)" in September finally forced SEO marketers to rethink their strategies.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research process like this one. This is because a high percentage of buyer/conversion-ready...

  4. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. The biggest challenge today, according to Google, is...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...