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  1. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. Smart marketers will benefit from keeping a close eye on their link profiles, and performing...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  5. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    Google Encrypted Search: 9 Key Points B2B Marketers Need to Know Unfortunately for site owners and marketers, the "(not provided)" data has only grown since Google released encrypted search in beta back in May 2010 and launched itacross all...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...