A fragmented relationship with marketers focused on conversion-oriented design was a common occurrence. Inbound traffic is key to a marketers goals and SEO represents a large part of that activity. As modern marketers and designers evolve this...
And while it seems like Google is taking advantage of trends toward a more visual experience online, many marketers are confused by the decision. Here's how the Search Engine Watch Google+ page looks upon arrival:
Now the question to marketers and site owners is: • How do we continue to remain relevant online to our audience? Show me things to do in Santa Cruz," she told the search engine. We're one step closer to conversational search becoming the norm with...
What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. BloomReach cites that seven out of every 10 queries online are long tail.
Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Twitter is, for busy business professionals, marketers and CEOs, the easiest way to get the message out, so to speak. Twitter is a great place for B2B marketers to...
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
The data could be intriguing to the many marketers who've embraced a new Google product, figured out how to benefit from it, and made predictions about its impact only to find out a few years later, it's been killed off.
Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube, Pinterest...
Only half of mobile searchers report they know exactly what they are looking for, so brand marketers have an opportunity to influence the other half,” he said. Fifty percent of respondents said they use their mobile devices to start the search...
Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. Many also cite websites and online pubs that they’ve been featured in, which could spell a...
Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
As digital marketers, we'll need to embrace content curators and develop relationships with them. Another reason for us to give Google+ more attention is the time that many of the major online influencers give it.
Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. As is evident from the chart below, social developed into a legitimate content discovery platform for online users.
People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring. This seems very basic, but it is worth repeating over and over...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...
More important was channel conflict, as Google began to compete directly with affiliate marketers via its product listings, which usually appear at the top of product search results. The closure of Google Affiliate Network (GAN) will create a lot...
This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our editorial review standards and can be trusted to provide quality content.
The world of mobile apps is foreign territory to most online marketers. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking. Users can discover and find apps in two ways: searches through...
Marketers already know people are watching online video more than ever, but what are they watching? Unlike traditional online video, most authenticated video streams are viewed on mobile devices opposed to PCs.
