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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    School may have just got out for some, but that doesn't mean search marketers can take a break. Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). Search marketers should consider not only the keywords they target, but also...

  3. Google Reveals What New & Expectant Parents Search For

    Marketers looking to appeal to new parents might want to focus on providing economical, eco-conscious solutions," Rost, Johnsmeyer, and Mooney said. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing is becoming a central part of the marketing mix and as more budgets are being allocated to it, marketers are under increasing pressure to prove its success. It's becoming an important part of any organization's marketing mix and...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketers are beginning to shift focus away from the individual channel and instead use the strengths of each channel to reach their intended audience. In its white paper, Marin gave several detailed tips on how to manage an integrated...

  7. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  8. What is SEM? Depends on Who You Ask

    What do you think most marketers and businesses think of when they hear SEM? It varies across the board for business and marketers I come across. The use of online advertising on search engine results pages to help visitors find your website.