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  1. Search Engine Marketing Checklist for Hotel Marketers

    Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search marketing. There are four key channels consumers use when searching for and booking hotels online.

  2. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North...

  3. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. As multi-device consumption becomes the standard for...

  4. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    To prepare for the holiday rush, there is a lot for search marketers to get right. As marketers, we obviously need plan our promotions, bids, and budget accordingly. TIP: According to IBM’s Cyber Monday report, there is a spike is online sales...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. We research someone online before agreeing to a first...