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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  2. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    For example, bids and budgets, so you can have different bids for each engine. And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account...

  3. Why Email Marketing Shouldn't be an Ugly Stepchild

    This is why 67 percent of marketers surveyed earlier this year planned to increase their email marketing budgets for 2012. While the growth numbers in social media and search engine optimization continue to be impressive, the fact remains that 72...

  4. Global SEO Programs Decentralize to Regional Governance Model

    The Great Recession forced a renewed discipline on SEO (and all corporate functions) as budgets tightened and control and efficiency became the key organizing principals. Search engine optimization (SEO) in large companies, for years now, has been...