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Search Marketers

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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    We all know as marketers and users, you rarely look at just one tidbit of information on a website. When trying to come up with how-to items to search, my mind immediately went to food. The result used in this instance was the second organic search...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This change really means that as marketers and brands, we need to pay attention to how we're approaching mobile," he said. These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile...

  3. Mobile Advertising Measurement: Winning the Long Game

    Ultimately, marketers want users to keep coming back to the app day after day. Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. So what events should mobile marketers measure?

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    What Does This Information Mean for Marketers? Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. However, Google and Ipsos MediaCT partnered to study the impact of search...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    School may have just got out for some, but that doesn't mean search marketers can take a break. With much of the U.S.going back to school in late August or early September, that puts retailers into prime search opportunity starting in July.

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). However, search marketers should also be mindful that a consumer clicking on...