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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Both marketers and the ad team often mistakenly believe the surge is a good thing, since they aren’t familiar with Panda. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search marketing. Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic...

  3. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  5. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North...

  6. 3 Must-Know Findings About Cross-Channel Attribution

    While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an...

  7. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. As multi-device consumption becomes the standard for...

  8. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    To prepare for the holiday rush, there is a lot for search marketers to get right. As marketers, we obviously need plan our promotions, bids, and budget accordingly. Today we’re diving into the top two shopping days with a 24-hour breakdown of...

  9. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...