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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. What is SEM? Depends on Who You Ask

    What do you think most marketers and businesses think of when they hear SEM? It varies across the board for business and marketers I come across. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella under which...

  3. 4 Keyword Strategies for Squeezing Performance From Broad Match

    So much is on the minds of marketers, but often, marketers skip past boring topics like keyword strategy, which often turn out to be the most valuable. Negatives are a go-to tactic for marketers. But any search marketer worth their salt wouldn't...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  5. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  7. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    The study also compared marketers’ behaviors against the average consumer to see how they compared. For example, only 39 percent of marketers surveyed researched locations before leaving their house. Another 39 percent of marketers used their...

  8. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.

  9. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. Search In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76.