Only half of mobile searchers report they know exactly what they are looking for, so brand marketers have an opportunity to influence the other half,” he said. Fifty percent of respondents said they use their mobile devices to start the search...
Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. For example, I ran this post a few years ago "The Best Search Marketing Research Papers.
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude...
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white paper). Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern...
It seems that many search marketers have not caught up to the mobile revolution, however. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search...
I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months. Just make sure the staging domain cannot be indexed by search engines!
SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization. New-school SEOs are emerging now– created by smart marketers that know how...
As digital marketers, we'll need to embrace content curators and develop relationships with them. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to...
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. On the whole, mobile marketers targeting both U.S.and UK...
Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...
People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring. This seems very basic, but it is worth repeating over and over...
Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience. However, for brands – especially those in sectors such as retail – it's also important...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...
In looking through data and understanding the different ways marketers employ PLAs, it’s become apparent both sides of the debate are correct, at least to a point. The growth of PLAs has been a double-edged sword for marketers.
More important was channel conflict, as Google began to compete directly with affiliate marketers via its product listings, which usually appear at the top of product search results. The closure of Google Affiliate Network (GAN) will create a lot...
Content marketing has grown in importance in today's search environment and even the best marketers know that just because you publish it doesn't mean people are going to engage with it. This is an opportunity for site owners and online marketers...
The world of mobile apps is foreign territory to most online marketers. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking. Users can discover and find apps in two ways: searches through...
Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad spend across AdWords and Bing Ads, it does not mean they will stop innovating – which is great news, because to improve their share of...
