And while it seems like Google is taking advantage of trends toward a more visual experience online, many marketers are confused by the decision. Here's how the Search Engine Watch Google+ page looks upon arrival:
Now the question to marketers and site owners is: • How do we continue to remain relevant online to our audience? Show me things to do in Santa Cruz," she told the search engine. We're one step closer to conversational search becoming the norm with...
And for successful marketers, this is yet another thing you should be paying attention to. From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge.
What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. Co-founded by an ex-Googler and search quality team member, BloomReach and its CQM technology has been used in...
Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Twitter is, for busy business professionals, marketers and CEOs, the easiest way to get the message out, so to speak. Twitter is a great place for B2B marketers to...
Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the mouth," content marketers recognize that all bets are off as soon as the content makes contact in the wilds of social media.
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
The data could be intriguing to the many marketers who've embraced a new Google product, figured out how to benefit from it, and made predictions about its impact only to find out a few years later, it's been killed off.
To stay ahead in the game, search marketers now need a better understanding of their customers' interactions across channels and devices. As users' search habits shift with it, marketers need to seize this opportunity to move from a more tactical...
Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google+, YouTube, Pinterest...
A recent MarketingSherpa article highlights the fact that more than half (53 percent) of B2B marketers surveyed indicated they couldn't (or didn't) calculate the ROI of their website strategies. The challenges SEOs face in demonstrating ROI of...
In a previous post I spoke about six ways marketers can improve the quality and performance of their PLA campaigns. Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools).
Many search marketers try to use reviews as a way to build links. With the rise of digital publicists – especially now that the group encompasses not only traditional PR firms, but also search marketing "outreachers" and "link builders" – brands...
Only half of mobile searchers report they know exactly what they are looking for, so brand marketers have an opportunity to influence the other half,” he said. Fifty percent of respondents said they use their mobile devices to start the search...
Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. For example, I ran this post a few years ago "The Best Search Marketing Research Papers.
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude...
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white paper). Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern...
It seems that many search marketers have not caught up to the mobile revolution, however. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search...
