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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  2. Rip Van Winkle: "Things Change Fast in Today's World"

    Do the folks in finance mistakenly think that learning search engine marketing is like learning the multiplication tables? I know, I know, the folks in finance are more interested in improving your organization's return on marketing investment.

  3. Go to SES Berlin or SES Chicago for "Three Key Trends"

    Mention this to the folks in finance if they ask, "Didn't you go to this event last year? And if the bean counters need an example, mention that Bing didn't exist a year ago -- and now it is grabbing market share, according to the latest comScore...