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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. New research by OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. So if you are in the market to buy or sell digital...

  3. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. Juxtaposing that data with its own research from...

  4. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Today Google AdWords released a mobile research study that concluded 88 percent of ad clicks from mobile search are incremental to organic clicks. This research is similar to a 2011 study which found that incremental ad clicks, across all devices...

  5. Advanced Search Operator Tactics

    How to Be Awesome With It: The commands mentioned above are a great way to find articles about specific topics to build a potential list of prospects to market to. How To Be Awesome With It: This command can be used when you’re trying to map out a...