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Search Market Latino

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  1. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Census, 16 percent of Americans identify themselves as Hispanic or Latino, with that number expected to rise to 30 percent by 2050. Domestically, mobile search may not be a significant enough market to warrant investment, but if you’re expanding to...

  2. SEO Your Website For Foreign Languages in Your Domestic Market

    In the U.S.notably, MySpace saw some great success with MySpace Latino before Facebook came along and blitzed the social networking scene. Same as with translated websites for the foreign language Internet, the key benefit in SEO terms of...

  3. Barack Obama is Rocking the Youth Vote

    He reaches into African-American, Asian, Latino and even faith-based communities. You can't control the message, especially in social media communities dominated by a youthful market that hates to be marketed to.

  4. Search Marketing in Brazil: Report from SES Latino

    I recently conducted an interview with Marcelo Sant'Iago the Director of Business Development of MídiaClick, a performance-based marketing agency from São Paulo, Brazil and a conference speaker at Search Engine Strategies Latino on the sessions...

  5. Search marketing to Latinos – Interview with Manny Ruiz of Hispanic PR Wire

    Grant Crowell interviews Many Ruiz, President and CEO of Hispanic PR Wire on optimizing news releases for the Latino market. We have built a Latino-exclsuive network for almost 4 years now, building alliances with Hispanic news websites, most of...

  6. Implementing your Search Strategy for the Latino Market, Part 2

    In part 1 of Implementing your Search Strategy for the Latino Market, we covered some ways to implement essential planning strategies from the production side. Are you considering commissioning Latinos and owners of Web sites popular with the...

  7. Implementing your Search Strategy for the Latino Market, Part 1

    In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...

  8. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Nacho Hernandez, founder and CEO of iHispanic, a consulting firm for search marketing and Internet strategy for the worldwide Hispanic markets, shares with Search Engine Watch correspondent Grant Crowell about his chairing of Search Engine...

  9. Planning your Search Strategy for the Latino Market

    How to search: Starter guidelines for your Latino search market research: Latino Market Reports iHispanic's white paper, "Search Engine Marketing to the U.S. Right now the Latino market, especially the Latin American market, is several years behind...