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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Visibility for keywords searched and content sites that your target market is using. Once you've clearly defined your target market...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were shopping for kid-related products (In-Market Audiences) There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  4. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent...

  5. The Search Agency Launches Local Search Campaign Management Platform

    Gibson said there's much more stability in categories and keywords in local search campaigns, while their geographic reach is limited – and that made this market ripe for automation. Ad copy content and landing page creation are handled at a...

  6. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Wednesday, March 20 marks the official start of spring, and with that will unquestionably come variations in PPC, market-wide. In December 2012, Ask ran an ad that was promoting a service to locate flu shots.

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from...