SEO News

Search Market Ad Second Quarter

  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. Though paid search advertising has increased 28 percent...

  2. Bing-Yahoo European Search Ad Integration Starts in 2012

    Yahoo and Microsoft announced that "The European roll out is scheduled to begin with the UK, Ireland and France in the second quarter of 2012. Bing and Yahoo are now preparing to integrate their search ad functionality in several European countries.

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Online bookings grew from 33% of all bookings in 2007 to 40% in 2010, and another quarter of total bookings are influenced by online customer research. In the example below, taken from the report, we can see that the top ad position for a search of...

  4. Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth

    Yahoo's global market reached just about 15% in the second quarter, fueled by a 34% ad spend boost in the Americas and a 26% jump for Yahoo Japan. Covario sees the Search Alliance becoming effective at the end of the third quarter and expects "the...