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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. However the first post defines "search marketing" as paid and unpaid. The second post, however, defines the acronym SEM, short for "search engine marketing" as being paid search.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Visibility for keywords searched and content sites that your target market is using. Once you've clearly defined your target market...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  4. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Bronx Beer Hall, located in the Arthur Avenue market in the Bronx, saw 6,500 impressions and 155 percent ROI on their campaign, according to Foursquare. Local businesses face a specific problem, Foursquare said in their blog post announcement: they...

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen keywords, unless it's for branding or market saturation, they don't tend to dump a ton of money into AdWords as well.

  6. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    One problem is that users will typically upload their car ad to as many classified sites as they can find in order to get maximum exposure and hopefully sell their car more quickly; the other is that in the UK, this vertical has a runaway market...

  7. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. The full infographic can be found at the end of this post. As you interpret the data, keep in mind the question is not specific to...

  8. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    This complaint adds to Microsoft's regulatory attacks on Google, which is already under investigation in Europe for allegedly "anticompetitive" search practices that FairSearch claims gives Google's shopping and travel businesses unfair advantages...