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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options available in the market. Nearly half of all mobile searcherssay they would be more likely to turn to...

  2. The Search Agency Launches Local Search Campaign Management Platform

    Gibson said there's much more stability in categories and keywords in local search campaigns, while their geographic reach is limited – and that made this market ripe for automation. Through The Search Agency, you will be able to focus down on...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Digital marketers chimed in offering tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company. Facebook Page Post ad units are the most underused type...