Google's search market share dropped slightly once again, with Microsoft and Yahoo slightly edging up, according to comScore's April 2013 search engine rankings. However, this is exactly the same search percentage as in April 2012, so their overall...
While some would argue it's unhealthy to define any market as a two-horse race (especially in today's fast-changing world), some marketing leaders like to do it to motivate their staff. In the long term maybe you'll be able to convince them to...
Search engines: Changes to algorithm, updates, SERP updates, market share. Proving the Value of Your Search Campaign: Tangible SEO Metrics Mining Your Search Keywords and Social Data for New Revenue Opportunities
Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the consumer views and consumes content and changed. Understanding your market, clients, potential users, and competitive environment is a large...
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Since looking at Facebook's moves in local search last month, much more has come to light.
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the...
When it comes to using social media as a marketing tool for B2B organizations, which have an end goal of qualified lead generation, the underlying key to success is to drive thought-leadership and credibility around a desired market position that...
Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within...
Yahoo and Microsoft struck their search agreement in July 2009 with expectations that the partnership may allow both firms to rival Google in the search market. Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but...
However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. Google currently owns more than 67 percent of the search market, with Bing at just under 17...
While not commonplace, the smartwatch market it beginning to take shape. Just like with search patents. Google has filed for a patent, which, if developed, could bring a wearable smartwatch device to its hardware lines.
Stream Ads will have a similar look and feel to the news articles that will share space with the ads, and Yahoo plans to improve those features after the new ad product goes to market based on early results.
It is an interesting spin on targeting misspellings via AdWords because they aren’t simply targeting misspellings because the correct spelling is their target market. Targeting misspelled keywords has long been a strategy in search engine...
Engineers do extensive research on their target, from industry research to current products in market. As search engines have changed what they are looking for, the efforts we make as link builders have changed as well.
I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines. Not getting the search traffic you were hoping for?
One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. Are you seeing less than 10 results in your Bing search results?
But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming experience for many computer users. There are many inexpensive and effective tools on the...
Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing Ads Market Intelligence.
